Make a Difference

Today's consumer is more willing than ever to engage with a company they feel is making a difference. In fact, many consumers prefer shopping with these businesses.

This creates a new opportunity for your business to reach these conscientious consumers through social purpose and cause-marketing. Edelman PR, Goodpurpose Study 2007

  • 57% of consumers are comfortable with the idea that business can support good causes.
  • 78% like to buy from businesses that make a donation to worthy causes. Edelman PR, Goodpurpose Study 2007
  • 85% of consumers are willing to change brands or their consumption habits to make tomorrow’s world a better place. Edelman Global PR
  • 88% of consumers surveyed feel it is their duty to contribute to a better society and environment, and 83% say that they personally can make a difference. Edelman Global PR
  • 2/3 of Americans agree that: ‘Doing well by doing good’ is a savvy business strategy. Good corporate citizenship should be approached as an investment, asset and competitive advantage…that contribute to the company’s success. Corporate Citizenship Gets Down to Business: Doing Well by Doing Good 2006
  • Customer spending is 46% higher with companies that offer loyalty programs. Carlson Marketing Group
  • Merchants spend $85 billion on loyalty and incentive related products, programs and services…their loyalty spending, in part due to the current economic conditions, is expected to at least double in the over the next few years. Kahmann Elements Report
  • A 5% increase in customer retention could equal a 25% to 100% increase in profit. Frederick F. Reichhelp, The Loyalty Effect
  • It costs six to ten times than to maintain an existing one. Wall Street Journal
  • Patronage by loyal customers yields 65% of a typical business’ volume. .American management Association
  • A business absolutely devoted to Customer Service Excellence will have only one worry about profits…they will be embarrassingly large. Henry Ford
  • The purpose of business is to create and keep a customer. Peter Drucker, Management Expert, Author and Professor
  • How you gather, manage and use information will determine whether you win or lose. Bill Gates

Display the green and red HERO$CARD WorldWide logo outside your store. Let everyone know that you are part of the solution that addresses the issues that are important to them. While it is difficult for any one business to "help the world," or give to every worthy charity, as a HERO$CARD WorldWide merchant you enable thousands of loyal customers to "do their part" just by purchasing their everyday items with you.

Members have two ways to earn for Merchant group’s charities and/or causes when they shop at your store:

  1. Merchant Group Selected Charities: HERO$CARD WorldWide will automatically contribute to the Merchant Group's selected charity whenever the cardmember uses their card while shopping at your store.
  2. Merchant Contributions: Members have the additional option of contributing their personal discounts to a charity or non-profit.

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Become a Help Merchant

Join HERO$CARD WorldWide today and let your customers know that you are making a difference.